Social media has become a powerful tool for airlines to engage with customers, address concerns, and build brand loyalty. With over 4.9 billion social media users globally in 2025, platforms like Twitter, Facebook, and Instagram are treasure troves of customer feedback. Social media sentiment analysis—using AI and machine learning to analyze customer emotions and opinions—offers airlines a unique opportunity to enhance customer experience, optimize operations, and boost revenue. This article explores how airlines can use social media sentiment analysis to improve customer experience, with actionable insights and real-world examples. What…
How Airlines Can Leverage Social Media Sentiment Analysis to Improve Customer Experience
