Exploring the Origins of Airline Ancillary Revenue

Airline Revenue Management

Over the last 10 years, the growth of ancillary revenue has been nothing short of stratospheric. The potential for huge incremental revenue growth is enormous, and airlines are fully embracing it. But where did the concept of ancillary revenue start? Let’s take a look at its history. The concept of ancillary revenue in the airline industry has its roots in the operational models of low-cost carriers (LCCs), which began gaining prominence in the late 20th century. These carriers introduced a novel approach to air travel, emphasizing cost reduction and operational…

The Importance of Effective NDC Strategies

FareTrack Blog

How to Deliver Effective NDC Strategies Over the last few years, New Distribution Capability (NDC) has caused excitement, and apprehension in equal measure for airlines. The opportunities for revenue generation are huge, but delivering the right NDC strategy has caused many to approach their strategies cautiously. Let’s look at the current state of play, and explore a few ways airlines can implement effective NDC strategies. The Promise of NDC NDC is designed to modernize airline distribution by enabling richer and more dynamic content and more personalized offers directly to consumers.…

Air travel data market set to see huge growth by 2030

Air travel data market set to see huge growth

Air Travel data intelligence plays a vital role in optimizing operations, improving passenger experiences, and driving profitability in the air travel industry. In a recent market report, it was revealed that the aviation analytics market, focused on leveraging data-driven insights, has experienced significant growth. Research indicates that this market was valued at USD 2.5 billion in 2021 and is projected to reach USD 6.92 billion by 2030, with a compound annual growth rate (CAGR) of 12.3%. It is perhaps not surprising that this growth is so substantial. Airline Revenue Managers, Distribution teams, and Network Operations professionals are increasingly turning to data to help them make more profitable, more efficient, and better…

Solar Eclipse: A New Airline Revenue Management Strategy?

Solar Eclipse

On April 8th, a total solar eclipse will take place. Not only is this an awe-inspiring natural phenomenon, but it is also causing quite a stir among air travel passengers, as many, desperate to get as close to the action as possible, look to air travel during it. This has, of course, led to a spike in demand for flights, and airlines have been quick to capitalize on this demand to optimize their pricing. So, it begs the question, is a natural phenomenon such as an eclipse, Aurora Borealis, or…

FareTrack Welcomes Mahesh Khanna as Business Development Director

FareTrack, a leading provider of data intelligence solutions for the airline industry

FareTrack, a leading provider of data intelligence solutions for the airline industry, is thrilled to announce the addition of Mahesh Khanna to their team as Business Development Director. With an extensive background in the travel sector, Mahesh brings a wealth of experience and expertise to further strengthen FareTrack’s position in the market. As a seasoned business development professional, Mahesh has made significant contributions to revenue management and pricing teams in various airlines by providing them with competitive airfare data and analytical solutions. His deep understanding of the air travel industry…

FareTrack Revolutionizes Airline Data Intelligence with Optimize: A Groundbreaking Approach to Competitor Behavior Analysis

Product Lunch

FareTrack, the leading data intelligence provider for modern airlines, has unveiled its latest innovation: Optimize, a cutting-edge behavioral analysis tool. This ground-breaking solution is set to transform airline fare strategies by providing in-depth insights into airline competitors’ pricing behavior. Unlike any tool currently available in the market, Optimize leverages its advanced technology to analyze millions of data points, empowering airline revenue and pricing teams with unprecedented visibility into their competitors’ pricing behavior. By tracking and monitoring competitor pricing behavior, Optimize equips airlines with the ability to anticipate the probability of…

TARMAC and FareTrack Partner to Provide Enhanced Competitive Airfare Data Solutions for the Latin American Airline Industry

FareTrack, the Aggregate Intelligence owned data solution

FareTrack, the Aggregate Intelligence owned data solution provider for the airline industry, and TARMAC, the leading provider of revenue management and pricing advisory services for the Latin American Airline industry, is excited to announce its partnership. In a highly competitive and volatile aviation industry, access to accurate information is critical for airlines to optimize inventory and make revenue-impact decisions. Having multiple options for competitive fare data is essential for airlines to make informed decisions in such an environment. This partnership between FareTrack and TARMAC, will expand its portfolio of competitive…

Are Airlines Harmed When OTAs Undercut Their Rates?

Airline Rate Parity, Rate Parity in Airline, Rate Parity

Online Travel Agents (OTAs) have a symbiotic relationship with airlines. OTAs help airlines promote and sell their flights, and, in return, OTAs receive a commission. However, as beneficial as this relationship is for both parties, it is not always harmonious. It is not uncommon for OTAs to reduce ticket prices, undercutting the brands in the process. Due to the pandemic, airline brands have suffered dramatic decreases in ticketing. OTA sales have also fallen and they are under pressure to generate revenue. Unfortunately, a portion of OTAs are doing that by…

FareTrack’s Origin Story

big data to the global travel industry

Murtuza Dhinojwala, is a VP of Aggregate Intelligence, a provider of big data to the global travel industry. When working with airline revenue management teams, supplying them with competitive fare information, schedules, rate parity, and rules insight, Murtuza realized that many carriers need reliable and timely competitive fare insights, yet currently lack the access and resources. Often, they simply do not have the staff to process the overwhelming amount of information. Or have the budget for expensive third-party integrations that come with significant financial obligations. Especially with increasing fare volatility,…

www.faretrack.ai launches to help airlines respond to increasingly dynamic and distributed fare competition

www.faretrack.ai launches to help airlines

Bringing new visualization and analysis tools for airlines to make it easier to compete within a changing fare management landscape Aggregate Intelligence (AI), the world’s leading data-as-a-service company, has announced the launch of FareTrack (www.faretrack.ai), it’s airline fare analysis solution. AI works with some of the world’s leading airlines in data aggregation and analysis, and FareTrack is a result of years of close collaboration with key customers.  FareTrack enables airline pricing managers to visualize, analyze and benchmark future fares against accurate, customer-facing prices. It illustrates fare change opportunities using pricing…