Category: News

Overview The airline industry is experiencing a resurgence in passenger demand, with 2024 seeing a 10.4% increase in global air traffic compared to 2023, surpassing pre-pandemic levels by 3.8% (IATA, 2025). This growth presents a lucrative opportunity for airlines to maximize revenue through in-flight services and seat upgrades. With the right strategies, airlines can enhance passenger experience while boosting ancillary revenue streams. Below, we explore the most effective ways to monetize these services. “We will spend $400 million upgrading seats and in-flight entertainment that’s as old as the first iPhone.”…

Social media has become a powerful tool for airlines to engage with customers, address concerns, and build brand loyalty. With over 4.9 billion social media users globally in 2025, platforms like Twitter, Facebook, and Instagram are treasure troves of customer feedback. Social media sentiment analysis—using AI and machine learning to analyze customer emotions and opinions—offers airlines a unique opportunity to enhance customer experience, optimize operations, and boost revenue. This article explores how airlines can use social media sentiment analysis to improve customer experience, with actionable insights and real-world examples. What…

This month, the FareTrack team exhibited at the World Aviation Festival, connecting with industry leaders, engaging with numerous airlines, and gaining valuable insights into the future of aviation. Here are some of the key takeaways from the event. 1. Data Usage and Control Data remains a critical asset, but concerns around its usage and control were a central point of debate. John Mangelaars, CEO of Skyscanner, discussed how machine learning (ML) has become pivotal in reverse-engineering pricing models and predicting future fare trends. Rajesh Naidu, SVP and Chief Architect at…

Over the last 10 years, the growth of ancillary revenue has been nothing short of stratospheric. The potential for huge incremental revenue growth is enormous, and airlines are fully embracing it. But where did the concept of ancillary revenue start? Let’s take a look at its history. The concept of ancillary revenue in the airline industry has its roots in the operational models of low-cost carriers (LCCs), which began gaining prominence in the late 20th century. These carriers introduced a novel approach to air travel, emphasizing cost reduction and operational…

FareTrack, a leading provider of data intelligence solutions for the airline industry, is thrilled to announce the addition of Mahesh Khanna to their team as Business Development Director. With an extensive background in the travel sector, Mahesh brings a wealth of experience and expertise to further strengthen FareTrack’s position in the market. As a seasoned business development professional, Mahesh has made significant contributions to revenue management and pricing teams in various airlines by providing them with competitive airfare data and analytical solutions. His deep understanding of the air travel industry…