FareTrack Revolutionizes Airline Data Intelligence with Optimize: A Groundbreaking Approach to Competitor Behavior Analysis

Optimize, a cutting-edge behavioral analysis tool

FareTrack, the leading data intelligence provider for modern airlines, has unveiled its latest innovation: Optimize, a cutting-edge behavioral analysis tool. This ground-breaking solution is set to transform airline fare strategies by providing in-depth insights into airline competitors’ pricing behavior. Unlike any tool currently available in the market, Optimize leverages its advanced technology to analyze millions of data points, empowering airline revenue and pricing teams with unprecedented visibility into their competitors’ pricing behavior. By tracking and monitoring competitor pricing behavior, Optimize equips airlines with the ability to anticipate the probability of…

Interview with FareTrack’s VP Business Development: The APAC market & real-time fare benchmarking

Murtuza Dhinojwala, VP Business Development

Murtuza Dhinojwala, VP Business Development, APAC, at Aggregate Intelligence shares his insights on the rapidly growing APAC airline market, and the importance of access to real-time data for optimizing fares. Murtuza has been working closely with airline revenue management teams, supplying them with data intelligence for fare optimization. Find out more about his experience, the key trends he sees in the region, and how he has been supporting airlines to help grow revenue.  Asia-Pacific is the fastest-growing region for airline activity – with this in mind, why is it so…

FareTrack at World Aviation Festival 2022

FareTrack at World Aviation Festival 2022

From 4 – 6 October, the FareTrack team participated in World Aviation Festival 2022, the leading global event for the airline sector. Located at Amsterdam RAI Center, it attracted 1,000s worldwide attendees looking to explore the future of aviation. With a 3-day conference program and two exhibitions, it was a packed schedule, covering critical areas such as tech, payments, marketing, operations, sustainability, and retail. The first-day conference workshops saw revenue leaders breaking down and analyzing key trends in revenue management and tech. PROS led a fascinating conversation on pricing, revenue…

The Close-to-real-time Dynamic Pricing Model

The Close-to-real-time Dynamic Pricing Model

Revenue management has been commonly practised in the airline industry since the late 1970s to help airlines increase their revenues by managing price and seat availability. The perceived goal of Revenue Management and Pricing is to attempt to sell each seat at the highest possible price. Many complex factors are involved in achieving the goal and affecting the price. Most of them can be grouped into 3C definitions: Capacity – theoretically and on a short-term basis, a route is operated with an aircraft with a fixed capacity. However, in the mid-term,…

Why is business intelligence critical for the airline industry?

Why is business intelligence critical for the airline industry?

Airlines are exposed to more competitive data points than ever before. The plus side of this is that with more competitor intelligence available, they can identify more opportunities for revenue growth. However, the amount of data available presents a significant problem. How do you derive value from vast amounts of unstructured data? Let’s take a look at a few ways business intelligence and visualization helps airline revenue managers secure a competitive advantage. Actionable Insights Many pricing decisions are made either on inaccurate data or assumptions. These are poor foundations for…

Update on Summer 2022 airline schedule changes in light of strikes

Update on Summer 2022 airline schedule changes in light of strikes

A few days ago, in light of suggested cabin crew strike actions over the weekend, we checked RyanAir schedule changes. Last week, the change between Friday 17 to Tuesday 21 June was applied on about 5% of RyanAir routes, and we have accepted this number as a regular schedule change pattern. Let’s now look at what happened with schedules closer to the striking weekend, Friday 24 June. First, we notice a change in the number of total RyanAir flights. On 4,656 routes RyanAir operated 93,950 flights, which is 405 less…

Summer 2022 airline schedule changes in light of strikes

Summer 2022 airline schedule changes in light of strikes

According to many news sources trade, unions representing the cabin crew of Ryanair plan a strike later in June this year. If trade unions cannot come to an agreement with the board, the strikes will cause major passenger disruptions in the middle of the holiday season, which is observing a record boom in passenger flow after two years of pandemic restrictions. But few people know that aside from strike disruptions, changing schedules, cancelling, or launching new routes are quite normal for airlines like Ryanair, and they happen all the time.…

Does environmental sustainability present opportunities for airline revenue managers?

Does environmental sustainability present opportunities for airline revenue managers?

Customers choose flights for many reasons, including meals, entertainment, and baggage allowance. So will the eco-friendliness of a flight be a new consideration for airline revenue managers? Since the end of 2021, Google Flights have been reporting the carbon dioxide emissions estimate for each flight – so it is now a readily available and visible element of passenger itineraries. With Google pulling focus on the subject, travellers can now actively choose flights with less polluting features. As a result, Google search data shows that eco-friendly travel options have increased more…

Are Airlines Harmed When OTAs Undercut Their Rates?

Airline Rate Parity, Rate Parity in Airline, Rate Parity

Online Travel Agents (OTAs) have a symbiotic relationship with airlines. OTAs help airlines promote and sell their flights, and, in return, OTAs receive a commission. However, as beneficial as this relationship is for both parties, it is not always harmonious. It is not uncommon for OTAs to reduce ticket prices, undercutting the brands in the process. Due to the pandemic, airline brands have suffered dramatic decreases in ticketing. OTA sales have also fallen and they are under pressure to generate revenue. Unfortunately, a portion of OTAs are doing that by…

FareTrack’s Origin Story

big data to the global travel industry

Murtuza Dhinojwala, is a VP of Aggregate Intelligence, a provider of big data to the global travel industry. When working with airline revenue management teams, supplying them with competitive fare information, schedules, rate parity, and rules insight, Murtuza realized that many carriers need reliable and timely competitive fare insights, yet currently lack the access and resources. Often, they simply do not have the staff to process the overwhelming amount of information. Or have the budget for expensive third-party integrations that come with significant financial obligations. Especially with increasing fare volatility,…