Overview The airline industry is experiencing a resurgence in passenger demand, with 2024 seeing a 10.4% increase in global air traffic compared to 2023, surpassing pre-pandemic levels by 3.8% (IATA, 2025). This growth presents a lucrative opportunity for airlines to maximize revenue through in-flight services and seat upgrades. With the right strategies, airlines can enhance passenger experience while boosting ancillary revenue streams. Below, we explore the most effective ways to monetize these services. “We will spend $400 million upgrading seats and in-flight entertainment that’s as old as the first iPhone.”…