What’s Next for Airline Ancillaries? Trends, Tech, and Personalization

Airline ancillary revenue has transformed from a supplementary income stream to a critical revenue pillar, reaching an unprecedented $148.4 billion worldwide in 2024. As airlines continue to recover from pandemic disruptions, ancillary services have become essential to profitability strategies, contributing 14.9% to global airline revenue. For revenue managers seeking to optimize these streams, understanding emerging trends, technological innovations, and personalization opportunities is crucial to staying competitive in an increasingly sophisticated marketplace. How is the ancillary revenue landscape evolving in 2025? The ancillary revenue ecosystem is undergoing rapid transformation, driven by…