Author: FareTrack

Airline ancillary revenue has transformed from a supplementary income stream to a critical revenue pillar, reaching an unprecedented $148.4 billion worldwide in 2024. As airlines continue to recover from pandemic disruptions, ancillary services have become essential to profitability strategies, contributing 14.9% to global airline revenue. For revenue managers seeking to optimize these streams, understanding emerging trends, technological innovations, and personalization opportunities is crucial to staying competitive in an increasingly sophisticated marketplace. How is the ancillary revenue landscape evolving in 2025? The ancillary revenue ecosystem is undergoing rapid transformation, driven by…

Overview The airline industry is experiencing a resurgence in passenger demand, with 2024 seeing a 10.4% increase in global air traffic compared to 2023, surpassing pre-pandemic levels by 3.8% (IATA, 2025). This growth presents a lucrative opportunity for airlines to maximize revenue through in-flight services and seat upgrades. With the right strategies, airlines can enhance passenger experience while boosting ancillary revenue streams. Below, we explore the most effective ways to monetize these services. “We will spend $400 million upgrading seats and in-flight entertainment that’s as old as the first iPhone.”…

Social media has become a powerful tool for airlines to engage with customers, address concerns, and build brand loyalty. With over 4.9 billion social media users globally in 2025, platforms like Twitter, Facebook, and Instagram are treasure troves of customer feedback. Social media sentiment analysis—using AI and machine learning to analyze customer emotions and opinions—offers airlines a unique opportunity to enhance customer experience, optimize operations, and boost revenue. This article explores how airlines can use social media sentiment analysis to improve customer experience, with actionable insights and real-world examples. What…

Over the last 10 years, the growth of ancillary revenue has been nothing short of stratospheric. The potential for huge incremental revenue growth is enormous, and airlines are fully embracing it. But where did the concept of ancillary revenue start? Let’s take a look at its history. The concept of ancillary revenue in the airline industry has its roots in the operational models of low-cost carriers (LCCs), which began gaining prominence in the late 20th century. These carriers introduced a novel approach to air travel, emphasizing cost reduction and operational…