Author: FareTrack

Insights from the World Aviation Festival 2023: Trends Shaping the Future of the Airline Industry

FareTrack

The World Aviation Festival brought together aviation industry leaders, innovators, and experts from around the globe. Our company, Faretrack, had the privilege of participating and connecting with numerous interesting people, prospects, customers, and even competitors. Among the wealth of information and discussions, three key trends emerged that are set to transform the air travel industry. Trend 1: Measuring Customer Willingness to Pay for Ancillary Products In the dynamic world of airline revenue management, understanding customer preferences and willingness to pay for various products has become a pivotal focus. Ancillary revenues, which encompass…

Decoding Pricing Behavior: A Comparative Analysis of Low-Cost Carriers and Full-Service Airlines

FareTrack

Using FareTrack’s pricing behavioral analysis solution Optimize, we recently decided to take a look at two pricing approaches for a Low Cost Carrier (LCC) and a full service airline, to understand pricing dynamics and volatility, and crucially the impact this has on competitor fare extraction schedules. For the comparison, we used a popular route Las Vegas to Atlanta and took a look at pricing volatility over 180 days out from departure. Unsurprisingly, this analysis has unveiled a stark contrast in the pricing philosophies adopted by these two players. The LCC,…

When it comes to data visualization flexibility isn’t just a “nice to have”, it’s essential

FareTrack

Data visualization flexibility is not just a luxury; it is a necessity, especially in the ever-evolving airline industry. With the introduction of NDC, increasing use of AI and Machine Learning, and other fundamental changes, the way airlines use and visualize data must undergo a transformation as well. While standardized graphs and reports have been the norm for many airlines when comparing fares against competitors, they fall short in capturing the complete story, particularly in dynamic market conditions. Consider this scenario: your current data supplier provides competitor pricing information for a…

The Impact of Events on Airline Revenue Management: Why a Comprehensive Event Database Matters!

FareTrack

Events have a powerful influence on the demand for airline travel. From concerts and sporting events to conferences and festivals, these gatherings draw in travelers from near and far, significantly affecting flight bookings. That’s why having a complete, accurate and up-to-date database of events is a game-changer for airlines looking to maximize revenue management strategies. Fueling High Demand: Major events act as catalysts for increased air travel demand. Attendees from different cities and countries converge to participate, creating a surge in bookings during event dates. Airlines need to anticipate these…

FareTrack Welcomes Mahesh Khanna as Business Development Director

FareTrack
FareTrack, a leading provider of data intelligence solutions for the airline industry

FareTrack, a leading provider of data intelligence solutions for the airline industry, is thrilled to announce the addition of Mahesh Khanna to their team as Business Development Director. With an extensive background in the travel sector, Mahesh brings a wealth of experience and expertise to further strengthen FareTrack’s position in the market. As a seasoned business development professional, Mahesh has made significant contributions to revenue management and pricing teams in various airlines by providing them with competitive airfare data and analytical solutions. His deep understanding of the air travel industry…

FareTrack Revolutionizes Airline Data Intelligence with Optimize: A Groundbreaking Approach to Competitor Behavior Analysis

FareTrack

FareTrack, the leading data intelligence provider for modern airlines, has unveiled its latest innovation: Optimize, a cutting-edge behavioral analysis tool. This ground-breaking solution is set to transform airline fare strategies by providing in-depth insights into airline competitors’ pricing behavior. Unlike any tool currently available in the market, Optimize leverages its advanced technology to analyze millions of data points, empowering airline revenue and pricing teams with unprecedented visibility into their competitors’ pricing behavior. By tracking and monitoring competitor pricing behavior, Optimize equips airlines with the ability to anticipate the probability of…

Revolutionizing Airfare Analytics at Aviation Festival Americas

FareTrack

The second week of May 2023 marked FareTrack’s debut at the Aviation Festival Americas, held in Miami, Florida. The event, aptly themed “New Technologies. New Strategies. New Beginnings” for the Americas Aviation Industry, proved to be an ideal platform for our team. The discussions we engaged in at our booth perfectly aligned with not just the theme of the event, but FareTrack’s vision of revolutionizing fare analytics and optimization for the modern airline too. Throughout the two-day event, we welcomed a steady stream of airlines and technology companies to our…

TARMAC and FareTrack Partner to Provide Enhanced Competitive Airfare Data Solutions for the Latin American Airline Industry

FareTrack
FareTrack, the Aggregate Intelligence owned data solution

FareTrack, the Aggregate Intelligence owned data solution provider for the airline industry, and TARMAC, the leading provider of revenue management and pricing advisory services for the Latin American Airline industry, is excited to announce its partnership. In a highly competitive and volatile aviation industry, access to accurate information is critical for airlines to optimize inventory and make revenue-impact decisions. Having multiple options for competitive fare data is essential for airlines to make informed decisions in such an environment. This partnership between FareTrack and TARMAC, will expand its portfolio of competitive…

Exploring the Evolution of Airline Distribution: GDS and NDC

FareTrack

Discover the fascinating evolution of airline distribution through the lens of GDS and NDC technologies. Over the past few decades, technology has caused a significant transformation in the airline industry. Buying an airline ticket used to be a straightforward process that involved either visiting a travel agent or purchasing a ticket in-person at the airport. However, the adoption of Global Distribution Systems (GDS) and Online Travel Agencies (OTAs) has made airline distribution simpler, faster, and more cost-effective for both airlines and consumers. Recently, New Distribution Capability (NDC) technology has emerged,…

How events combined with a public holiday drive increased demand for airlines and the impact on fares

FareTrack

The air travel industry is highly dependent on events and public holidays, which can significantly impact airline demand. Large international sporting events and stadium concerts can attract tens of thousands of travelers, creating a profound effect on airline revenue. This impact is amplified when major live events coincide with a public holiday, as demonstrated by our recent analysis of the fare impact on the popular route between Dubai and London Heathrow. Dubai is a popular work destination for many British expats, and the UK Bank holidays, which provide an additional…