Aggregate Intelligence has published a free eBook that explores the behavioral and pricing strategies behind successful ancillary sales in the airline industry. This eBook is written specifically for airline revenue and commercial teams looking to improve ancillary performance through more informed pricing and design. 📘 The Psychology of Buying Behaviors: Why Ancillary Products WorkBy Kris Glabinski, VP Strategy, Aggregate Intelligence What the eBook Covers This eBook is written specifically for airline revenue and commercial teams looking to improve ancillary performance through more informed pricing and design. Topics include: Who It’s…
Three action-packed days at FTE EMEA & Ancillary & Retailing 2025 (10–12 June, RDS Dublin) underscored just how quickly our industry is evolving from a “seat-plus-bags” mindset to fully integrated, data-driven retailing. FareTrack’s parent company, Aggregate Intelligence, exhibited at the event, showcasing a powerful new suite of ancillary intelligence solutions for airlines. Below are a few key themes that resonated most—drawing from both on-the-ground conversations and highlights in the official FTE roundup. Ancillary Revenue Hits a New High—And Keeps Climbing If there were still any doubts about the importance of…
The airline industry is increasingly relying on non-ticket revenue streams, such as in-flight services, seat upgrades, and ancillary offerings, to boost profitability. In 2024, global ancillary revenue reached $120 billion, accounting for 15% of total airline revenue (IATA, 2025). Personalization has emerged as a key driver in enhancing these revenue streams by tailoring services to individual passenger preferences. This article explores how personalization can unlock new growth opportunities for airline revenue managers. “In the quest for personalization, airlines must not only unbundle services and products from the ticket price but…
Airline ancillary revenue has transformed from a supplementary income stream to a critical revenue pillar, reaching an unprecedented $148.4 billion worldwide in 2024. As airlines continue to recover from pandemic disruptions, ancillary services have become essential to profitability strategies, contributing 14.9% to global airline revenue. For revenue managers seeking to optimize these streams, understanding emerging trends, technological innovations, and personalization opportunities is crucial to staying competitive in an increasingly sophisticated marketplace. How is the ancillary revenue landscape evolving in 2025? The ancillary revenue ecosystem is undergoing rapid transformation, driven by…
Overview The airline industry is experiencing a resurgence in passenger demand, with 2024 seeing a 10.4% increase in global air traffic compared to 2023, surpassing pre-pandemic levels by 3.8% (IATA, 2025). This growth presents a lucrative opportunity for airlines to maximize revenue through in-flight services and seat upgrades. With the right strategies, airlines can enhance passenger experience while boosting ancillary revenue streams. Below, we explore the most effective ways to monetize these services. “We will spend $400 million upgrading seats and in-flight entertainment that’s as old as the first iPhone.”…
Social media has become a powerful tool for airlines to engage with customers, address concerns, and build brand loyalty. With over 4.9 billion social media users globally in 2025, platforms like Twitter, Facebook, and Instagram are treasure troves of customer feedback. Social media sentiment analysis—using AI and machine learning to analyze customer emotions and opinions—offers airlines a unique opportunity to enhance customer experience, optimize operations, and boost revenue. This article explores how airlines can use social media sentiment analysis to improve customer experience, with actionable insights and real-world examples. What…
This month, the FareTrack team exhibited at the World Aviation Festival, connecting with industry leaders, engaging with numerous airlines, and gaining valuable insights into the future of aviation. Here are some of the key takeaways from the event. 1. Data Usage and Control Data remains a critical asset, but concerns around its usage and control were a central point of debate. John Mangelaars, CEO of Skyscanner, discussed how machine learning (ML) has become pivotal in reverse-engineering pricing models and predicting future fare trends. Rajesh Naidu, SVP and Chief Architect at…
In the air travel industry, the adage “you’re only as good as your last review” holds a significant amount of truth. Customer sentiment, once relegated to the purview of customer service, has now become a critical factor in revenue management strategies. As airlines strive to protect revenue and gain market share, the integration of customer sentiment analysis into decision-making processes is no longer optional—it’s essential. Identifying Revenue Risks from Customer Frustration An angry customer is not a loyal customer. Negative reviews can lead to decreased customer retention as dissatisfied passengers…
Over the last 10 years, the growth of ancillary revenue has been nothing short of stratospheric. The potential for huge incremental revenue growth is enormous, and airlines are fully embracing it. But where did the concept of ancillary revenue start? Let’s take a look at its history. The concept of ancillary revenue in the airline industry has its roots in the operational models of low-cost carriers (LCCs), which began gaining prominence in the late 20th century. These carriers introduced a novel approach to air travel, emphasizing cost reduction and operational…
Evolution of Screen Bias in the Airline Industry The concept of “screen bias” in the airline industry, initially seen with Computer Reservation Systems (CRS), has evolved in the digital age, particularly with Online Travel Agencies (OTAs) and Metasearch engines. Originally, “screen bias” described the practice where airlines owning CRS systems would give preferential display to their flights over those of competitors, significantly affecting booking decisions. Modern Screen Bias Today, airlines and OTAs engage in a complex relationship, where flight rankings on these platforms can greatly influence customer choices and booking…
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